Paris Hilton Instagram Stories, August 1, 2026

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Paris Hilton launches her 30th fragrance

Paris Hilton hit what sounds like a packed London event in a sequined Union Jack outfit, met fans in the crowd, and celebrated the launch of her 30th fragrance. The venue was full of golden ceiling decor, a DJ booth, and a crowd going wild with their phones out. She called the energy 'so amazing' and thanked everyone for showing up, and in a quieter moment backstage she joked about being exhausted but somehow still serving 24/7.

Topics30th fragranceUnion Jack outfitlaunch partyfan moment